GoKawiilSamsung Display
TL;DR Samsung Display’s new Flex Chroma Pixel OLED for smartphones can hit 3,000 nits and covers 96% of the BT.2020 color space.
The company also showed off Sensor OLED, a phone display that can measure health metrics like heart rate and blood pressure using built-in sensors.
Samsung has added Privacy Display tech to the Sensor OLED this year to hide sensitive data from side angles while keeping the rest of the screen visible.
Samsung Display is known for creating some of the most innovative display technologies in the industry. The Samsung Galaxy S26 Ultra’s Privacy Display is one recent example of its many technological achievements in the smartphone display space. Now, at SID Display Week 2026 in Los Angeles, the company has unveiled a bunch of new tech, including a super colorful smartphone OLED panel and a phone display that can double as a health sensor.
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Samsung’s new “Flex Chroma Pixel” OLED is all about pushing color and brightness beyond what we’re used to on phones.
The company says it can hit up to 3,000 nits of brightness in high brightness mode, which is seriously bright for outdoor use. More importantly, it covers 96% of the BT.2020 color space. Samsung’s press release highlights that this is a standard set by the International Telecommunication Union that defines ultrawide color ranges for modern displays.
In simple terms, this panel may be able to show more accurate and richer colors than most current smartphone screens.
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