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‘A lot of graphic designers don’t get credit for what they do’: Chip Kidd on building a 40-year career

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Why This Matters

Chip Kidd's insights highlight the enduring importance of graphic design in the publishing industry and emphasize the need for designers to recognize and claim their contributions. His career underscores the value of consistency and passion in building a lasting impact in the tech-driven creative sector.

Key Takeaways

The famed book designer on the importance of claiming your work, the value of staying at the same job for decades, and why he does a crossword puzzle every day. Growing up, graphic designer, editor, and author Chip Kidd was about as artsy as he could be in 1970s suburban Reading, Pennsylvania. “I glommed onto comic books very early on,” he says. “I loved to draw. I loved to write. I took up the drums and joined the marching band; all of this typical artsy-gay-kid-that-can’t-come-out stuff.”