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How do you design a $30,000 electric pickup? Inside Ford's skunkworks.

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Why This Matters

Ford's innovative approach to designing a $30,000 electric pickup emphasizes rapid prototyping, streamlined decision-making, and cost-efficiency, which are crucial for making electric vehicles more accessible and affordable for consumers. This strategic focus on agility and affordability could influence industry standards and accelerate the adoption of electric trucks in the market.

Key Takeaways

To that end, the Ford EVDC currently has around 350 people working at Long Beach at any given time. Employees in outside offices that deal with manufacturing engineering and software, for example, bring the team size to around 480, but in Ford terms, that’s still a very small division.

4. A very simple drawing and drawing release system with great flexibility for making changes must be provided.

This is an interesting one. EVDC is extremely well-equipped with everything from three types of 3D printers to a CNC mill bigger than my first three apartments (including one just for shaping full-size clay models). This allows for rapid iteration and a simplified approval process without the need to send changed models and drawings off-site for manufacturing. Speed also comes from everyone being under one roof, preventing silos. All of that is in addition to a wood shop, a metals shop, and more. Even elements like seat design and patterning are done in-house.

5. There must be a minimum number of reports required, but important work must be recorded thoroughly.

The less time you spend justifying your decisions to upper management, the more time you have to actually do the work.

6. There must be a monthly cost review covering not only what has been spent and committed but also projected costs to the conclusion of the program.

This may seem like Project Management 101, but it goes beyond just budgeting time and money for the project’s development. Because the Universal Electric Vehicle is being designed to be as affordable as possible, constantly considering the effect of design decisions on cost is critical. This extends from material selection to making the seat mounting bolts face outward, speeding installation and reducing labor costs on the line. Ford is being relentless in this pursuit.

7. The contractor must be delegated and must assume more than normal responsibility to get good vendor bids for subcontract on the project. Commercial bid procedures are very often better than military ones.

Modern manufacturing tech has largely made Johnson’s seventh rule irrelevant. Because EVDC is so vertically integrated, from computer design to clay models, rapid prototyping, assembly, and testing, the need for outside contractors has largely been eliminated.

8. The inspection system as currently used by the Skunk Works, which has been approved by both the Air Force and Navy, meets the intent of existing military requirements and should be used on new projects. Push more basic inspection responsibility back to subcontractors and vendors. Don’t duplicate so much inspection.

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