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I Tried Burger King's Mandalorian and Grogu Menu, and This Is Not the Way

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Why This Matters

This article highlights the limited appeal and execution issues of Burger King's Mandalorian and Grogu-themed promotion, emphasizing how poorly designed toys and meal options may disappoint fans and consumers. It underscores the importance of thoughtful marketing strategies that truly engage the target audience, especially in a competitive entertainment and fast-food landscape.

Key Takeaways

I will throw myself in front of a lightsaber to save adorable little Baby Yoda, aka Grogu, the super-cute little Star Wars baby. (Yes, I know he's actually in his 50s, but to his alien race, that's toddler age.) So when Burger King unveiled menu items and meals promoting the upcoming Mandalorian and Grogu movie on Monday, Star Wars Day, I was thrilled. Until I tasted them.

Read more: 'The Mandalorian and Grogu' Sneak Peeks Hit Theaters and Disney Plus on Star Wars Day

King Jr. Kids' Meals: Toy time

Burger King's kids' meal is called a King Jr. Meal, but if you want a Mandalorian and Grogu toy of any kind, this is The Way. You won't get one by ordering the themed items separately or in an adult meal.

The kids' meal includes a standard hamburger, cheeseburger or 4- or 6-chicken nugget entree, small fries, applesauce and apple juice, plus one of eight themed toys.

Here's what was in my King Jr. Meal. Gael Fashingbauer Cooper/CNET

The toy variations (you get one at random) include two versions of Grogu, two of The Mandalorian himself, a Stormtrooper, an AT-RT driver, the Razor Crest spaceship and the Lasat rebel Zeb Orrelios. I was hoping for Grogu or Mando, but ended up with the Razor Crest, kind of a meh offering.

The toy itself is a plastic miniature mounted on a base with a blue plastic shell halfway around it. There's no movement, or light-up feature, or anything special, so dare I say the toys are not worth it? Plus, didn't everyone really want Mando or Grogu anyway? Was anyone out there clamoring for an AT-RT driver, or Zeb Orrelios?

The meal itself was awfully meh. Do kids really want both applesauce and apple juice? You can select a different drink if you don't mind paying more.

The Mandalorian's ship, the Razor Crest, is one of the toys available in the kids' meals. Gael Fashingbauer Cooper/CNET

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