GoKawiilCompany A has acquired Company B, C, and D. How do we organize their sites, for multiple products with different audiences, while making it easy to find relevant product information and quickly understand how the products work together?
For example, Company A offers residential relocation services. Company B offers relocation services for businesses. Company C offers relocation management software. Company D offers fine art and antique moving services.
What I recommend to clients is formalizing user goals before making rebranding decisions.
People from Company A, B, C, and D are going to bring different perspectives to information architecture decisions based on their:
day-to-day responsibilities
previous experiences making IA decisions, positive or negative
perception of the areas with the highest potential for company growth
professional goals
Many people’s first impulse is to discuss the products.
How Company A plans and delivers items.
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