GoKawiilWhen companies are looking for opinions or advice on a project, they tend to go to LinkedIn or use expert networks such as GLG, Third Bridge, or Alphasights. But they often don’t find quality inputs, despite their searches.
Today, these sites ask experts to fill in a form based on their job title, which is then used to match them with companies in need of their help.
London-based Ethos thinks that AI can improve both sides of this experience. For experts, it offers voice-powered onboarding to ask a broader set of questions and get more data about their knowledge in various domains that their job titles don’t cover. For companies, Ethos can better match natural language queries posed by these organizations for their project, thanks to the wider range of data it has collected.
Ethos said that its voice-based onboarding and data allows it to answer complex client questions like, “Find me people who worked at a funded startup by A-grade investors solving for finance automation.”
Another example the startup gave was how a pharma company using its platform could search for doctors who specialize in a certain area, but who have also written papers on the subject or have an understanding of drug development.
Image Credits: Ethos Image Credits:Ethos
Today, Ethos announced a $22.75 million Series A round led by a16z with participation from General Catalyst, XTX Markets, Evantic Capital, and Common Magic.
a16z’s Anish Acharya thinks that legacy platforms like LinkedIn and GLG only show shallow signals with job titles. He believes that Ethos captures different sub-specializations through its voice interview process with curated questions.
“I think voice is the original form of human communication. Most people, you know, most people don’t know how to write their story down in a very succinct, compelling, and accurate way. Voice is a big unlock for Ethos,” Acharaya told TechCrunch over a call.
How Ethos is scaling its network
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