GoKawiilApple doesn’t know which stores, neighborhoods, or clinics you visit. And Maps doesn’t require you to sign in to use it. Even if you choose to sign in, Maps keeps your data in sync across all your devices using end-to-end encryption — so where you go isn’t associated with your Apple Account at all.
Many personalized features, like Visited Places or locating your parked car, are created right on your device. Data used to improve navigation, such as routes and search terms, is not associated with your identity. Instead, that information is based on random identifiers that are constantly changing.
Ads on Apple Maps takes the same approach. Maps with ads is just as private as Maps without ads. Where you go and the ads you see and interact with are not associated with your Apple Account. Personal data stays on your device, is not collected or stored by Apple Ads, and is not shared with third parties. Age and gender are not used to target ads on Maps.
If an Apple Account is registered to a minor under 13 years of age or set up as an educational Managed Apple Account, we use on device logic to not display ads. And Apple Ads does not collect, use, or disclose any information from these accounts.