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Whoop vs. Fitbit Air: I compared Google's new fitness band to the industry favorite

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Why This Matters

Google's new Fitbit Air fitness band aims to provide a more affordable, subscription-free alternative to premium trackers like Whoop, targeting mainstream users with essential health monitoring features. This development signifies a shift towards more accessible, minimalist health devices that prioritize user convenience and affordability in the growing wearables market.

Key Takeaways

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Fitness bands are making a comeback, and Google wants in on the party. On Thursday, the tech giant announced its new screenless fitness band, the Fitbit Air, to its health tracker offerings.

The $100 Fitbit Air takes aim at popular fitness band, Whoop, as an inexpensive alternative to the premium health tracker (annual subscriptions start at $200 a year, going up to $360). While Whoop caters to a serious athletic audience, the Fitbit Air goes more mainstream, designed for regular users at a more approachable price point (and no subscription required).

Also: This minimalist fitness tracker is a refreshing alternative (with no subscription)

The devices are similar. They ditch the screen for a band form factor, and utilize apps as the center of the health-tracking experience. They both track activity, sleep, recovery, and stress, and of course, they have complex AI assistants (though Google's AI Health Coach sits behind its premium membership tier).

So which should you buy? That depends on how much you're willing to spend and what you want. While I haven't tried the Fitbit Air out yet, I've compared the specs of both devices and considered their product offerings to break down the pros and cons.

Specifications

Whoop 5.0/MG Fitbit Air Weight 27 grams 12 grams Battery life 14 days 7 days Dimensions 34.7 mm x 24 mm x 10.6 mm 34.9 mm x 17 mm x 8.3 mm Water resistance IP68 5 ATM Sensors PPG optical sensor, 3-axis accelerometer, skin temperature sensor, and ECG contact pads (specific to Whoop MG only) Optical heart rate monitor, 3-axis accelerometer and gyroscope, red and infrared sensors for Sp02, temperature sensor, vibration motor Subscription required? Yes No, but Google Health Premium subscription costs $100 annually or $10 per month. Your first three months of Google Health Premium are free with a purchase of Fitbit Air. Colors Black standard band Fog, Obsidian, Lavender, and Berry

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