GoKawiilApple’s incoming CEO John Ternus, in a recent interview, shared how he and Apple think about approaching AI. And ahead of what’s rumored to be a big AI release with iOS 27, he said exactly what I was hoping to hear.
John Ternus explains how Apple thinks about AI
In April John Ternus was interviewed alongside Greg Joswiak by Mark Spoonauer at Tom’s Guide.
The interview came just ahead of Apple’s announcement that Ternus will be the company’s next CEO.
Its timing, and the wide-ranging nature of the interview, makes it a great temperature check for how Ternus is thinking about a variety of issues heading into the CEO role.
For example, Ternus talked about Apple Vision Pro, the company’s biggest flops, and more.
He also gave the following explanation for his (and Apple’s) approach to AI:
We never think about shipping a technology. We always think about, “How can we leverage technology to ship amazing products and features and experiences for our users?” So that’s how we think about AI.
Apple has had its fair share of AI struggles. But this perspective from Ternus helps ease some of my concerns with major AI releases like iOS 27 around the corner.
Avoiding the ‘AI everything’ pitfall in iOS 27 and beyond
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