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Fitbit is now Google Health — and it’s not just a simple rebrand

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Why This Matters

The rebranding of Fitbit to Google Health signifies a major shift in how health data is integrated and managed across platforms, emphasizing Google's focus on comprehensive health solutions. This transition offers users enhanced features like AI-powered coaching and cross-platform data sharing, potentially transforming personal health management. For the tech industry and consumers, it highlights Google's ambition to dominate digital health and wearables with more unified, intelligent services.

Key Takeaways

TL;DR Your Fitbit app is transforming into Google Health, with some big changes to data management and personal training.

Google Health will be able to incorporate health data across disparate sources, even inlcuding Apple Health.​

With Google Health Premium and the AI-powered Google Health Coach, users can craft and adjust customized fitness plans.

Fitbit is one of the biggest names in wearables, and while the brand’s been around for nearly two decades at this point, it’s been undergoing some important changes since being acquired by Google back in 2021. Recently, we’ve been anticipating not just an innovative new screenless fitness tracker, but also a big shake-up to the Fitbit app, upon discovery last month of a new “Google Health Premium” name. Today, we’re finally getting the full story on this transition, as the Fitbit app we know evolves into Google Health.

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That’s right: The Fitbit app is becoming Google Health. This is a mandatory change with no option to remain on the old Fitbit app. Just as Google did when moving Nest functionality to Home, the idea is to get everyone on the same Google-branded solution going forward.

How will the transition to Google Health happen?

Google

Fitbit users will start seeing their first official warning about the upcoming transition today, with notifications alerting them to the pending shift. Then, in a little under two weeks, on May 19, the new Google Health app formally launches, replacing the Fitbit app.

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