GoKawiilTL;DR Google is rebranding Fitbit Premium as Google Health Premium alongside the Fitbit app’s transition to the new Google Health app.
The subscription price is increasing from Fitbit Premium’s current $79.99 per year to $99.99 annually. The monthly plan costs the same at $9.99.
Google Health Premium adds Gemini-powered coaching, adaptive fitness plans, deeper sleep insights, proactive health recommendations, and multimodal logging.
Google appears set to fully retire the Fitbit brand from its subscription offerings. Alongside the new Google Fitbit Air, the company has announced that Fitbit Premium is also becoming Google Health Premium. The move comes alongside the broader rebrand of the Fitbit app into the new Google Health app.
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Google Health Premium will cost $9.99 per month and $99.99 per year. That represents a notable price increase over Fitbit Premium’s current $79.99 annual subscription, effectively raising the yearly cost by $20.
The new subscription tier focused heavily on Google’s AI-powered coaching service and deeper health insights. It includes the Google Health Coach (formerly Personal Health Coach) and Ask Coach features that promise to deliver personalized, science-backed guidance based on a user’s health and wellness data.
The subscription will also bundle adaptive fitness plans, detailed sleep insights, proactive wellness recommendations, and multimodal logging that lets users track information via text, photos, or voice.
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