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Key Takeaways Rideout believes most people fail because they “negotiate” with themselves instead of acting.
He says taking the easy road early cost him opportunities, including the chance to pursue an MBA.
After quitting an Ironman race, he vowed never to quit again, no matter the conditions.
Most authors would take a victory lap when their book becomes a national bestseller. Not Ken Rideout.
“I would have been happier if it made the New York Times list,” he says of his new memoir, Everything You Want Is On the Other Side of Hard.
For Rideout, winning isn’t enough. The real test is how close you get to the standard you set for yourself, and how quickly you raise it again.
Rideout is an elite endurance athlete, entrepreneur and former Wall Street trader. He is also one of the fastest marathoners in the world over 50 and a recovering opioid addict who spent years battling dependency before getting sober in 2010. He appeared recently on the One Day with Jon Bier podcast to talk about discipline, dealing with pain and why most people fall short of their goals.
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Stop negotiating with yourself
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