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Netflix on TV makes it easier to fumble less and chill more with voice search test

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Why This Matters

Netflix's new AI-powered voice search feature aims to enhance user experience by making content discovery easier and more intuitive on smart TVs. This innovation could significantly reduce search frustration, especially for complex queries, and set a new standard for voice interaction in streaming services. As the feature is still in testing, its success could influence broader industry adoption of voice-controlled interfaces, benefiting both consumers and the tech ecosystem.

Key Takeaways

C. Scott Brown / Android Authority

TL;DR Netflix is reportedly testing a new AI-powered voice search feature in the US.

Users can use natural language queries to find relevant shows and movies on the platform.

The feature is currently only available to a small set of users.

If you’ve had just about enough of using a TV remote to type and search for things to watch, Netflix has some good news for you. The company is reportedly testing a new AI-based voice search within its smart TV app that lets users find things to watch using natural language queries.

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According to the report from The Verge, the feature isn’t widely available and is being tested with a limited group of users in the US. Even among those users, it is reportedly only accessible on a subset of their devices.

Users with access to the tool can press the Netflix button on their remote to activate the AI voice search. Netflix offers up some suggested searches alongside an “Ask” button which leads to the AI-powered search, allowing users to speak to search, and find things to watch.

Voice search reportedly does very well with most queries and can surface relevant TV shows and movies even for difficult searches. In fact, an odd query like “fun kids TV shows about death” reportedly surfaced A Series of Unfortunate Events, which definitely fits that description.

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