GoKawiilLinux mascot Tux the penguin was first conceptualized on this day in 1996. In an email to a mailing list 30 years ago, Linus Torvalds informed the unwashed masses of his vision for a Linux logo prototype. It should be a contented, cute, and cuddly, slightly overweight penguin, he argued.
Dialing down the details, pivoting from a world map
Torvalds’ contextual sketching of Tux came in response to another developer who was talking about using a clipart concoction involving a map of the world to represent the open-source OS.
The Linux supremo was open to holding a logo competition, but instead of a complex encapsulation of the world as a logo, he proposed a penguin. Penguins embodied three positives, thought Torvalds, being universally considered cute, cuddly, and contented. The Linux founder wanted the penguin to be highly stylized, “not a lot of detail - just a black brush-type outline,” as per the logotype rule of thumb. He also basically dismissed any complex penguin + world map fabrication.
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A contented, but definitely not randy, penguin
First impressions count with logos. With penguins, the designer would have to be careful in their artwork to prevent any unintentional conclusions regarding its contented state, reasoned Torvalds at some length.
“Now, with penguins, (cuddly such), 'contented' means it has either just gotten laid, or it's stuffed on herring,” explained the lead Linux dev to mailing list subscribers. “Take it from me, I'm an expert on penguins, those are really the only two options.”
To give this overfed and content impression, Torvalds explained that Tux should be “sitting down after having gorged itself, and having just burped,” and overweight without going into fat territory.
Happy 30th, but is it time to mature?
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