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Venmo finally takes privacy seriously

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Why This Matters

Venmo's new app redesign emphasizes enhanced privacy controls, addressing past privacy concerns and giving users more control over their shared information. This shift reflects a broader industry trend towards prioritizing user privacy and trust in digital financial platforms, benefiting both consumers and the reputation of the platform. The update signals Venmo's commitment to improving user experience and security in a competitive market.

Key Takeaways

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme.

Venmo is starting to test a big redesign of its app, and as part of the changes, it will be implementing a major new privacy measure: the onboarding process for new users will set their posts to only be viewable by their friends by default instead of being public.

It’s a notable update for a platform that has struggled with privacy in the past. In 2021, BuzzFeed News tracked down President Joe Biden’s Venmo account and the accounts of people in his inner circle because Venmo, at the time, had no way to keep your Venmo contacts private. It fixed that soon after.

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1 / 4 Venmo’s redesigned feed. Image: Venmo

As part of the redesign, if you’re a new user and you do want your posts to be public (or private just to you), you’ll be able to set that as part of the new onboarding flow. You can also change your preference in settings after the fact; an updated screen for sending money will also show if that post is private, visible just to friends, or is visible publicly before you make the transaction.

The changes are in service of getting users “more visibility and control over what they share because for us it’s critical that they actually have trust in the Venmo experience,” Alexis Sowa, the SVP and GM of Venmo, tells The Verge.

Venmo’s redesign is going to roll out in stages, starting first with a new look for the feed that will roll out gradually on iOS and Android over the coming weeks. Down the line, Venmo will introduce three new “surfaces” in the app: Send, where you can see your closest friends and find features like groups, gifting and scheduled payments; Money, where you can manage things like crypto and link Venmo to apps and websites; and Rewards, where you can find offers and track cash back from Venmo’s rewards program.

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