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Fitbit Air vs. Whoop: I compared Google's screenless fitness tracker to the industry best

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Why This Matters

The introduction of Google's Fitbit Air signifies a strategic move to capture the mainstream fitness tracker market with an affordable, subscription-free device that rivals industry leaders like Whoop. This development highlights the growing importance of accessible health tech options for everyday consumers, potentially reshaping industry standards and consumer expectations. As fitness bands become more prevalent, the emphasis on simplicity and affordability could accelerate innovation and competition in the wearable tech space.

Key Takeaways

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Fitness bands are making a comeback, and Google wants in on the party. On Thursday, the tech giant announced its new screenless fitness band, the Fitbit Air, to its health tracker offerings.

The $100 Fitbit Air takes aim at popular fitness band, Whoop, as an inexpensive alternative to the premium health tracker (annual subscriptions start at $200 a year, going up to $360). While Whoop caters to a serious athletic audience, the Fitbit Air goes more mainstream, designed for regular users at a more approachable price point (and no subscription required).

Also: This minimalist fitness tracker is a refreshing alternative (with no subscription)

The devices are similar. They ditch the screen for a band form factor, and utilize apps as the center of the health-tracking experience. They both track activity, sleep, recovery, and stress, and of course, they have complex AI assistants (though Google's AI Health Coach sits behind its premium membership tier).

So which should you buy? That depends on how much you're willing to spend and what you want. While I haven't tried the Fitbit Air out yet, I've compared the specs of both devices and considered their product offerings to break down the pros and cons.

Specifications

Whoop 5.0/MG Fitbit Air Weight 27 grams 12 grams Battery life 14 days 7 days Dimensions 34.7 mm x 24 mm x 10.6 mm 34.9 mm x 17 mm x 8.3 mm Water resistance IP68 5 ATM Sensors PPG optical sensor, 3-axis accelerometer, skin temperature sensor, and ECG contact pads (specific to Whoop MG only) Optical heart rate monitor, 3-axis accelerometer and gyroscope, red and infrared sensors for Sp02, temperature sensor, vibration motor Subscription required? Yes No, but Google Health Premium subscription costs $100 annually or $10 per month. Your first three months of Google Health Premium are free with a purchase of Fitbit Air. Colors Black standard band Fog, Obsidian, Lavender, and Berry

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