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WhatsApp Plus subscriptions rolling out to iPhone, but you probably don’t need one

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Why This Matters

The rollout of WhatsApp Plus subscriptions for iPhone users introduces premium customization features, such as custom icons, themes, and enhanced chat management tools, offering a more personalized messaging experience. While these features add value for power users, the basic WhatsApp functionality remains free, ensuring accessibility for all users. The subscription model reflects a broader trend of monetizing popular messaging apps through optional premium features.

Key Takeaways

A paid WhatsApp Plus subscription went live in the Android beta last month and it is now slowly rolling out to iPhone users.

It’s just gone live for a small number of iOS users and is reportedly rolling out to more accounts over the next few weeks …

WABetaInfo shared the news.

WhatsApp Plus is a subscription plan now available to a limited number of iOS users […] and it is rolling out to more accounts over the coming weeks.

It doesn’t yet appear to be available in the US. European pricing is €2.49 per month, suggesting that it will cost somewhere in the $2.49 to $2.99 range when it goes live in the USA.

The good news is that all existing WhatsApp messaging functionality remains available in the free app. The additional features you get in WhatsApp Plus are:

Send premium stickers

Choose a custom app icon

Change your app’s theme

Get premium ringtones

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