GoKawiilDigg is back from the dead. Again.
Just months after launching, the reboot of Kevin Rose’s once-popular link-sharing site shut down in March, as the company shifted course. Originally redesigned as a competitor to the massive community forum site Reddit, the new Digg found that it wasn’t able to effectively manage the bot traffic invading its platform and hadn’t differentiated itself enough from the competition to make an impact.
The startup laid off staff and said it was time to go back to the drawing board. Rose, a partner at True Ventures, returned to work full-time on a new version of Digg in April.
On Friday evening, the founder previewed a link to the newly redesigned Digg, which now looks nothing like a Reddit clone and more like the news aggregator it once was.
a little project i've been hacking on: https://t.co/zTuwWy44ly
bugs expected. more topics soon. — Kevin Rose (@kevinrose) May 8, 2026
This time around, the site is focused on ranking news — specifically, AI news to start.
In an email to beta testers, the company said the site’s goal is to “track the most influential voices in a space” and to surface the news that’s actually worth “paying attention to.” AI is the area it’s testing this idea with, but if successful, Digg will expand to include other topics.
The email warned that the site was still raw and “buggy,” and was designed more to give users a first look than to serve as its public debut.
On the current homepage, Digg showcases four main stories at the top: the most viewed story, a story seeing rising discussion, the fastest-climbing story, and one “In case you missed it” headline.
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