GoKawiilKey Takeaways AI startup Lovable recently announced a new policy that gives every employee an automatic 10% salary increase each year on their work anniversary.
Lovable’s leadership says the policy is designed to support retention and sidestep the tension that often surrounds compensation negotiations.
Lovable CEO Anton Osika says that employees “shouldn’t have to worry” about getting a raise.
Lovable, a fast-growing AI startup, is incorporating raises into its company policy.
In a recent post on LinkedIn, Lovable’s head of growth, Elena Verna, promised every worker a 10% salary increase on their annual work anniversaries. No need for negotiation and no extra review process — just a built-in raise each year.
“Because we don’t take retention for granted,” Verna explained in the post. “It’s treated as compounding value that is actively recognized and rewarded. You don’t have to re-prove your worth every cycle.”
In most companies, raises depend on performance reviews, manager feedback or company budgets, per TechCrunch. The process can feel unclear. Employees often don’t know what they need to do to earn more and some feel they have to switch jobs to get a meaningful pay increase.
Lovable wants to remove that tension. The company believes steady, predictable raises help people focus on their work instead of worrying about compensation, according to Verna. It also reduces the pressure to constantly prove value in formal reviews.
Some context
Lovable is a vibe coding startup, focused on allowing users to generate code using plain English prompts. The company launched its vibe coding product in late 2024 and has since experienced explosive growth. In December, Lovable raised $330 million in Series B funding at a $6.6 billion valuation. In March, Lovable claimed that it had crossed $400 million in annual recurring revenue.
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