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Samsung’s phone production strategy may be shifting at both ends of the lineup

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Why This Matters

Samsung is adjusting its production plans for the Galaxy S26 series, increasing output for the flagship models due to sustained demand even two months after launch. This shift indicates strong consumer interest and confidence in Samsung's latest flagship lineup, which could influence supply chain strategies and competition within the premium smartphone market.

Key Takeaways

TL;DR Samsung has reportedly raised May production plans for the Galaxy S26 and S26 Ultra.

The report suggests S26 demand is still holding steady around two months after launch.

Galaxy A17 production is also reportedly increasing, while Samsung is trimming plans for the A57 and A37.

As nonplussed as some may have been about this year’s Galaxy flagships, pre-order numbers were strong, and Samsung’s latest flagships may be holding up better than the company had expected a few months after launch. A new report suggests Samsung has raised its May production plans for parts of the Galaxy S26 series, while making more selective changes across its cheaper Galaxy A lineup.

What do you think is the best Samsung Galaxy S26 Ultra alternative? 1045 votes Samsung Galaxy S25 Ultra 22 % Google Pixel 10 Pro XL 29 % OnePlus 15 22 % Samsung Galaxy S25 FE 12 % Samsung Galaxy Z Fold 7 9 % Other (let us know in the comments) 6 %

According to ZDNet Korea, Samsung now plans to produce around one million standard Galaxy S26 units in May, up from an earlier forecast of 700,000. The Galaxy S26 Ultra has also reportedly been raised to 1.2 to 1.3 million units, up from 1 to 1.1 million. The Galaxy S26 Plus is the unsurprising outlier, with production reportedly sitting at 200,000 units after previously being forecast at 200,000 to 300,000 units.

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The report cites an official from the parts industry as saying component orders would normally be expected to have fallen by now, roughly two months after launch, but have remained steady compared with initial forecasts. Cumulative Galaxy S26 shipments are also said to be similar to, or slightly higher than, those of the Galaxy S25 series.

ZDNet Korea frames the S26 production increase as part of Samsung’s effort to protect its second-quarter performance, noting that premium Galaxy S phones can generate revenue and operating profit similar to selling three or four mid-range or low-end devices. The Ultra is said to account for around 70% of Galaxy S26 sales this year, helped by the fact that Samsung raised prices on the regular S26 while keeping the Ultra at the same starting price as last year.

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