GoKawiilFlip phones are making a comeback, but most US adults aren't convinced enough to upgrade.
Smartphone brands are trying new phone concepts, like flip and foldable phones, to give us a bigger screen when we want it, while still maintaining the same functionality as the smartphones we're used to. There's the Samsung Galaxy Z Fold 7, for instance, and there's even a rumor that Apple plans to release its first foldable phone.
And if you remember the popular 2000s Motorola Razr, now there are rumors about the Motorola Razr 2026 -- it reminds me of my old pink phone. But gone are the days of a basic keypad and a few ringtones. Smartphone brands are adding AI features, such as creating custom emoji, removing background objects from photos, and live translation.
Yet a recent CNET survey says smartphone users aren't sufficiently impressed by new features and concepts to consider upgrading their phones. Only 12% are motivated by AI integrations and 13% by new phone designs. Instead, price (55%) and longer battery life (52%) are the biggest drivers of their decision to get a new phone.
If most US adults aren't sold, why are tech brands so adamant? Let's dive into CNET's findings and what they mean for the future of smartphones.
Key findings The top three motivations for US adult smartphone owners to consider upgrading their devices are price (55%), longer battery life (52%) and more storage (38%). That's the same top three as last year: In 2025, price was the top motivator (62%), followed by longer battery life (54%) and storage capacity (39%).
Despite AI's growing presence, only 12% of smartphone owners say AI integrations would motivate them to consider upgrading.
Only 13% of smartphone owners would be motivated to consider upgrading to a new phone concept, such as a foldable or flip phone.
Over half of smartphone owners (58%) experience frustration with their phone's battery life, and 31% say their phone's battery doesn't hold a charge as well as it did when it was new.
Most US adults aren't motivated by new smartphone features and designs
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