GoKawiilWe’ve already seen how Eurostile Bold Extended is spectacularly effective at establishing a movie’s timeframe. But if Eurostile isn’t enough, there’s more you can do to clarify your movie’s timeframe. I’d like to introduce you to six easy rules that are pretty much guaranteed to position your text firmly in the FUTURE.
We’ll start with some simple sans-serif text, such as this randomly chosen word in Eurostile Bold. So far, so 2016:
Rule 1: First, let’s add an italic slant. We want it to look like the text is stretching towards 2020:
Hmm. It’s still a little boring. Rule 2: What if we make things a bit more curvy in some places, and a bit more angular in others? I hear that’s all the typographic rage in 2035:
That’s much better! There’s still more we can do, mind. Rule 3: How about adding some consummate Vs to a few of the letters? Yeah! That’d be cool!
Hello, 2050:
There’s still something missing, however – we’ve forgotten to take into account the devastating Kern Wars of 2067. Rule 4: Let’s combine a few letters into one, to make sure we’re not violating the Kern Tithe:
Now we’re talking! Let’s end with Rule 5: Remove an entirely pointless and arbitrarily segment of the text. In this case, we’ll remove a horizontal line from the majority of the word:
WOAH. That looks amazing! Who knew 2092 was so easy to reach?
D’you know what –I think we need a Rule 6 too. Let’s add a noise texture, some shamelessly steel-brushed metal, and a bit of moody blue lighting:
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