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Key Takeaways Instead of spreading your budget thin every month, focus your marketing budget primarily on the times when your customers are ready to buy.
Pinpoint your busiest, most profitable months by reviewing your sales and tracking when people are searching for your services the most.
Your online presence is like a big, sparkling window to your store. Before anyone decides to buy, they’re searching for you online — so make sure it looks good.
Let’s have a real, best-friend chat about growing your business. We both know how hard you work every single day. You show up, give it your all and sometimes wonder why the results do not match your massive effort.
You do not have to work around the clock or pile more tasks onto your to-do list to grow your income. The biggest game-changer is simply doing the right things at the exact right time. Let me walk you through seven simple, fun steps to master seasonal advertising and see amazing results.
1. Stop advertising the same way all year
I used to think it was smart to keep my marketing running at the exact same level all year long. I wanted my business to always be on everyone’s mind. Experience taught me a different lesson. Continuous advertising does not always mean effective advertising.
I think of my business like the ocean. It is full of big, powerful waves of demand that come and go. Instead of spreading my budget thin every single month, I save my dollars for when customers are truly ready to say yes. When those high-demand times roll in, I go all in and catch that amazing momentum.
2. Find your money months
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