The app this Nebraska roofing company built to help its business has become a super tool for contractors nationwide

CompanyCam began as a way for White Castle Roofing to monitor the work on its job sites. Now it’s valued at nearly $2 billion. There are many ways to measure the success of CompanyCam, a Lincoln, Nebraska-based startup unicorn that popularized a photo-focused construction tracking app that’s become popular within the roofing industry. But one of the clearest signs that its design, utility, and functionality are hitting the mark is the variety of users the app continues to attract.