What new AI design tools mean for brand typography

The bad news: they make your brand appear safe and generic. The good news: brands that distinguish themselves can stand out even more. Anthropic has just announced Claude Design, a tool that lets teams generate and iterate visual design outputs through natural-language prompts. On the surface, it’s hard not to like the proposition: competent layout and typography on demand, fewer blank-page moments and faster shipping for everything from landing pages to pitch decks.