GoKawiilHadlee Simons / Android Authority
TL;DR YouTube has announced a new “Buy with Google Pay” feature for connected TVs at Brandcast 2026.
The feature lets you buy products shown in ads directly from your TV in just two clicks.
While this could make shopping more convenient, it may also make YouTube ads feel even more intrusive.
YouTube is taking another step toward turning your TV into a shopping platform. During its Brandcast 2026 event, the company announced a new “Buy with Google Pay” feature that will let connected TV users purchase products directly from ads without leaving their television screens.
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The feature is designed to work on TV platforms running the YouTube app, which includes smart TVs and streaming devices. According to YouTube, you’ll be able to complete purchases in “just two clicks” using Google Pay.
YouTube
YouTube has been working on these shoppable TV ads since last year. At the time, YouTube showed off interactive product feeds that appeared beside ads on TV screens, letting viewers browse items using their remote and then scan a QR code with their phone to buy products.
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