GoKawiilSpotify is making two video podcast announcements today, including one related to Apple’s big video podcast enhancement.
Spotify is embracing Apple’s HLS technology for streaming video podcasts
Earlier this year, Apple unveiled a major upgrade to the video experience for Apple Podcasts. The company deployed its HTTP Live Streaming technology to enhance how video shows in Apple Podcasts are delivered and consumed.
Apple shipped the upgraded experience for iPhone, iPad, Apple Vision Pro, and the web at the end of March. Hopefully, Apple’s OS 27 software updates bring enhanced video podcasts to the Mac and Apple TV next month.
In the meantime, Spotify has announced plans to adopt Apple’s HLS technology for video podcasts as well.
This move will allow creators to easily distribute video podcast shows for both Apple Podcasts and Spotify.
“Starting this year, Spotify for Creators and Megaphone will support Apple Podcasts’ HLS video technology,” the company says.
“This will enable Spotify-hosted creators to distribute their video podcast content across platforms, reaching audiences on both Spotify and Apple Podcasts without changing their existing setup — a major step toward truly platform-agnostic video distribution.”
More details on upcoming Spotify and Apple Podcasts video distribution
Additionally, Spotify will support “monetization for video content on Apple Podcasts so creators don’t have to choose between audience reach and revenue.”
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