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Key Takeaways Josh and Katy Whalen built Joi + Blokes, a personalized telehealth company focused on hormone optimization, longevity and preventative wellness.
The bootstrapped business has since grown into more than $50 million in revenue as demand for GLP-1 drugs, longevity treatments and proactive health optimization surged.
The Whalens believe fertility and reproductive health could become the next major frontier in wellness.
Years before “longevity” became a wellness buzzword, Josh and Katy Whalen were building Joi + Blokes, a company focused on helping patients feel better as they age.
The married couple started the business after struggling with hormonal health issues in their own lives. Katy was dealing with postpartum health challenges and perimenopause, while Josh learned he had extremely low testosterone. They said getting answers often meant doing their own research and connecting the dots themselves.
That experience eventually became the foundation for a bootstrapped “his and hers” platform that asks patients to complete detailed lab work and virtual consultations before building personalized hormone and wellness plans around their results. The company has since grown into more than $50 million in revenue.
“We were just trying to educate people,” Katy Whalen said during a recent appearance on the One Day with Jon Bier podcast. “Nobody understood why you would want a big, comprehensive, proactive lab and no one knew what a peptide was.”
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