GoKawiilSamsung reportedly will unveil Galaxy Glasses, its first smart glasses, at its second Unpacked event of the year on July 22 in London, according to a South Korean news outlet.
The glasses will debut alongside the company's other new products, Galaxy Z Fold 8, Galaxy Z Flip 8, and Galaxy Watch 9, according to Seoul Economic Daily.
The report said there is no official information on how much the glasses will cost or in which markets they will be sold initially, although they are likely to launch in the third quarter of the year. And although reports have referred to the glasses as Galaxy Glasses, that is not the official name.
A Samsung representative didn't immediately respond to a request for comment.
The smart glasses market is fast-growing, with one firm forecasting global sales to rise from $2.5 billion in 2025 to $14.4 billion in 2033, an annual growth rate of 24%. Meta has Ray-Ban and Oakley models, Amazon has Echo Frames, and Apple, Google, XREAL and other companies are also expected to launch glasses.
With smart glasses, you can see the real world while also viewing apps, such as text messages, AI responses and maps, without hindering your view of the surroundings. You can also make phone calls and take photos and videos with voice commands, or by hand gestures and movements.
Some brands can also fit smart glasses with prescription lenses.
More from CNET: The Best Smart Glasses for 2026
Specifics for the glasses
The operating system for Galaxy Glasses will be Android XR, which was developed by Samsung and Google and is used for smart glasses and headsets that utilize Extended Reality, an overarching term that includes Augmented Reality, Mixed Reality and Virtual Reality (here is a good explainer). Android XR is integrated with Gemini AI, Google's main AI system.
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