GoKawiilRyan Haines / Android Authority
Google’s Pixel strategy has shifted significantly in the last few years. The company went from competing with other Android manufacturers to focusing on the platform’s overall success. It seemed to matter less whether Pixel devices won, as long as Google services reached more people. That’s why you often see new Android features launching on Samsung Galaxy devices first. It’s often not long before Pixel-exclusive features come to a wide range of Android phones.
However, that doesn’t mean Google doesn’t need to find a way to sell more Pixels. The company is still in business after all, and its phones have legitimate appeal. We’ve seen bits of Google’s plan to expand sales before, but the latest Android Show makes it obvious.
Google is targeting disgruntled iOS users, and the company has picked the perfect time to pounce.
What got you to finally ditch your iPhone? 180 votes I liked the better compatibility between Android and iOS. 12 % I wanted more customization features. 15 % Nothing, I've been on Android the whole time! 73 %
Don’t underestimate the importance of AirDrop compatibility for Quick Share
When Quick Share first received AirDrop compatibility on the Pixel 10 series, it was the only thing I heard about from casual users. Friends came up to me, telling me they were able to share files with their significant others and friends, and that it was a really cool experience. People who had never once mentioned Tensor chipsets, modems, or RAM were genuinely impressed by a new Pixel feature.
It’s why I get so frustrated when I hear Pixel complaints from enthusiasts. Google isn’t targeting you. People forget that Pixel phones used to have the latest and greatest Qualcomm chipsets, and most of those enthusiasts complaining weren’t buying Google’s phone then either.
Unfortunately, it appears Google’s lack of competitive drive doesn’t stop with Samsung and other Android manufacturers.
Google used the Android Show to lean into that even more. Quick Share compatibility is now expanded, making switching from iOS even easier. You can not only send over files, but import passwords and home screen layouts. iOS users can be creatures of habit, so the less painful you make switching, the more likely you’ll get more people to jump ship.
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