GoKawiilhow they did it. Buried in a feature announcement. Priced in fake monthly increments for a product that has never once offered monthly billing. Communicated to existing customers fifteen days before their renewal, not before. Back in March, I wrote about Bitwarden doubling their Premium price — and specificallythey did it. Buried in a feature announcement. Priced in fake monthly increments for a product that has never once offered monthly billing. Communicated to existing customers fifteen days before their renewal, not before.
Bitwarden responded on Mastodon. They confirmed everything in my post while apparently thinking they were defending themselves. I noted at the time that the response was its own data point.
Well. There’s more data now.
The Changing of the Guard
In February, as Fast Company reported , longtime CEO Michael Crandell quietly transitioned to an advisory role. No announcement from the company. You’d only know it happened if you went looking on LinkedIn. Crandell had been with Bitwarden since 2019 — back when they were still the scrappy underdog that everyone flocked to when LastPass started pulling the rug.
His replacement is Michael Sullivan, former CEO of Acquia and Insightsoftware. Sullivan’s LinkedIn page leads with his experience in “all facets of mergers and acquisitions, including direct experience with leading PE firms.”
... continue reading