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Key Takeaways Stay consistent with your marketing to avoid drops in leads and revenue.
Make conversion a priority — you could be missing opportunities.
Get super organized with your follow-up flow to increase sales long-term.
Global layoffs have been piling up. We’ve seen Amazon slash 16,000 corporate roles, UPS downsize 30,000 operational jobs and Nestlé cut 16,000 positions. But for most business owners, cutting staff should not be the first move when cash flow gets tight.
That’s because revenue problems can often be marketing problems in disguise.
Oftentimes, there are ways you can cut back or improve revenue flow without resorting to layoffs — and I have real-world experience with this.
In 2008, I made a marketing decision that crippled my revenue until 2010. In 2020, a similar situation arose during the pandemic, but this time I tried another tactic, and the results set my business on a new trajectory that led to us nearly doubling revenue in 5 years — from $64 million to nearly $120 million.
Here’s exactly what I did and how you can put it to use for your business.
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