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Sports Illustrated Just Deleted Every Article by One of Its Writers After Accusation of AI Plagiarism

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Why This Matters

The incident highlights growing concerns over AI-generated plagiarism and the importance of maintaining journalistic integrity in the digital age. It underscores the need for media outlets to enforce ethical standards and transparency, especially as AI tools become more prevalent in content creation, impacting both industry credibility and consumer trust.

Key Takeaways

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Sports Illustrated deleted an author — and his entire archive of articles — from its website following allegations of AI plagiarism.

Last week, the sports news site Sportico published an article featuring an original analysis of parlay bets made via the prediction market Kalshi. Two days later, on May 15, Sports Illustrated published an article — titled “Who is really winning on Kalshi parlays according to the data” — that regurgitated the same figures, without ever attributing the analysis to Sportico, as would be the normal and ethical thing to do.

The Sports Illustrated piece only mentioned the other sports outlet when repeating a quote given to Sportico for a related article published back in 2025 — a quote that Sportico, tellingly, had called back to in its more recent piece.

Sportico editor Dan Bernstein, who bylined the original piece, took to X on Sunday to accuse Sports Illustrated of plagiarism, suggesting in the post that AI may have been used to generate the piece in question.

“The husk of the Sports Illustrated brand is stealing entire stories from people without credit, seemingly using AI,” wrote Bernstein. “This becomes very obvious when it’s stealing data only you’ve reported!”

Soon after Bernstein’s allegations were made public, Sports Illustrated deleted the article in question, which was attributed to a writer named Parker Loverich. Profiles associated with Loverich quickly disappeared from LinkedIn and X. Loverich didn’t immediately respond to a request for comment.

After this story initially ran, Sports Illustrated said the deleted content had been produced by an “independent publisher.”

“Parker Loverich is a real reporter,” it said in a statement to Awful Announcing. “The predictions market On SI site was managed by an independent publisher who is expected to abide by Sports Illustrated’s editorial guidelines. Sports Illustrated became aware of a violation of those guidelines in regards to the use of AI and immediately took steps internally to address this violation, including cutting ties with the publisher.”

Loverich’s entire profile — along with all of his articles — were scrubbed from Sports Illustrated‘s website.

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