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The world is not digital—and that’s why software won’t eat it

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Why This Matters

This article highlights the enduring importance of physical spaces in our daily lives, emphasizing that technology cannot fully replace tangible experiences. It challenges the notion that software will dominate all aspects of life, reminding the industry and consumers of the continued relevance of the physical world. Understanding this balance is crucial for developing sustainable, user-centric innovations.

Key Takeaways

We live, eat, travel, and breathe in physical spaces, and no amount of algorithms and data centers will change that. Fifteen years ago, tech investor Marc Andreessen published his famous essay, “Why Software Is Eating the World.” He predicted at the time that technology companies were tremendously undervalued, and that low startup costs and almost infinite scalability would lead software-based companies to dominate every industry.