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The Zuckerbergs Are Hiring a Lifeguard but Calling It a 'Beach Water Person'

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Why This Matters

The Zuckerberg family's unconventional job title for a lifeguard highlights how personal branding and unique terminology can influence perceptions of traditional roles in the tech elite's lifestyle. This choice underscores the blending of leisure, privacy, and branding in high-profile tech families' personal lives, which can impact public perception and media narratives. For consumers and industry watchers, it exemplifies how even mundane roles are subject to creative rebranding in the digital age.

Key Takeaways

Meta CEO Mark Zuckerberg and his wife Priscilla Chan are hiring a seasonal, on-call “Beach Water Person” based in Kauai, Hawaii, where the family owns a sprawling compound, according to a new job listing on Greenhouse associated with West 10, the Zuckerberg family office.

This is an interesting choice for a job title, because according to the job description, the primary duties of this “Beach Water Person” include serving as a “Beach Lifeguard,” and “Pool Lifeguard.” In other words, being a lifeguard.

The job listing names a few additional duties related to water activities, such as instructing “stand-up paddleboarding (SUP), canoe paddling, snorkeling, and other ocean-based activities.” These, however, come after the water safety duties in the job description.

Got a Tip? Got a tip? Are you a current or former employee of the Zuckerberg-Chan family? We'd like to hear from you. Using a nonwork phone or computer, contact the reporter securely on Signal at carolinehaskins.61.

This position easily could have been called “Pool/Beach Lifeguard,” or simply “Lifeguard.” For the sake of comprehensiveness, “Pool/Beach Lifeguard and Boat Deckhand” would have also worked. Alternatively, the Zuckerbergs could have chosen “Beach/Pool Attendant,” a job title roughly synonymous with lifeguard that could reasonably be interpreted as encompassing extra duties associated with leisure, such as tending to a boat or teaching people how to stand-up paddleboard.

Arguably, any of these options would have provided more clarity than “Beach Water Person,” which does not appear to correspond with a job title anywhere else in the English-speaking world.

WIRED did not immediately hear back from representatives of the Zuckerberg family. Lacking a human to speak with, we decided to ask Meta’s AI chatbot “what is a ‘beach water person’?”

“‘Beach water person’ would just mean someone who loves being in/near the ocean,” the chatbot said. “The word for that is thalassophile—'a person who loves the seas and oceans.'” Ok!