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iOS 27’s new video feature could prove one of Apple’s best additions

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Why This Matters

Apple's new Generated Subtitles feature in iOS 27 represents a significant advancement in accessibility and user convenience, allowing users to automatically generate captions for any video systemwide. This enhancement not only benefits those with hearing impairments but also improves the overall media consumption experience for all users, especially in noisy or private environments. As it expands to more languages and regions, it has the potential to influence how video content is consumed and shared across the industry.

Key Takeaways

WWDC is still a few weeks away, but earlier today Apple previewed a variety of new accessibility features coming in iOS 27, and one video feature stood out as especially exciting for me: Generated Subtitles.

iOS 27 will let you add subtitles to any video you watch

Apple revealed its new accessibility features coming in iOS 27 today, and while most of them aren’t intended for me, there’s one standout addition I’m excited about.

Generated Subtitles will let your iPhone automatically create subtitles for any video you watch. That means subtitles for any video on social media, in the Photos app, in Messages, or anywhere else systemwide.

From Apple’s press release:

While captioning solutions are increasingly common for users who are deaf or hard of hearing, subtitles for spoken dialogue are rarely available for personal videos, content shared by friends and family, and other media. With new generated subtitles, videos can display transcriptions of spoken audio automatically when captions or subtitles are not already provided, including in clips recorded on iPhone, received from friends and family, or streamed online. With on-device speech recognition, subtitles are generated privately and appear automatically for uncaptioned videos on iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. The appearance of subtitles can be customized in the video playback menu or in Settings.

There’s one key limitation: Generated Subtitles will only be available in English, and in the U.S. and Canada.

But as with other Apple Intelligence capabilities, I expect the new feature will expand to more languages and territories over time.

Why I’m excited about iOS 27’s ‘Generated Subtitles’ feature

When I come across a short video on social media, I almost always prefer to watch it with subtitles. That’s because I’m either:

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