GoKawiilTL;DR Google is introducing a new shopping feature called “Universal Cart.”
This feature is an intelligent cart and agentic hub that works across merchants and services, allowing you to add shopping items as you browse Search, chat with Gemini, read Gmail, and more.
Universal Cart is rolling out to Search and the Gemini app in the US this summer, with YouTube and Gmail to follow.
Earlier this year, Google unveiled Universal Commerce Protocol (UCP), a new common language for AI agents to make autonomous shopping part of the buying experience. The company also recently introduced a new payments infrastructure to make agentic checkouts more seamless. Despite concerns brought up by US lawmakers, Google is now tying this all together by introducing a new shopping feature.
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During Google I/O 2026, the Mountain View-based firm announced “Universal Cart.” This shopping feature is described as an intelligent cart and an agentic hub for shopping on Google. What makes this cart different from other carts is that it’s designed to work across merchants and services, allowing you to add shopping items as you browse Search, chat with Gemini, read Gmail, and more.
For example, say that you’re in the middle of a conversation with Gemini about what equipment you’ll need to play soccer. You’ll be able to add items from Nike, Target, and other vendors to your cart to purchase later. Google says that Universal Cart will initially support merchants like Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair, and Shopify merchants such as Fenty and Steve Madden. You’ll also be able to transfer your items to the merchant’s site to complete the purchase if you choose.
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