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Google's Project Genie: You Can Now Base Imaginary Worlds on Real Places

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Why This Matters

Google's Project Genie introduces a groundbreaking feature that combines real-world location data with generative AI to create imaginative visualizations grounded in reality. This innovation enhances the way consumers and developers can explore and reimagine familiar places, opening new possibilities for entertainment, education, and creative expression. Its integration with Google Maps and expansion to Google AI Ultra signifies a major step forward in AI-driven immersive experiences in the tech industry.

Key Takeaways

Ever wondered what the Golden Gate Bridge would look like underwater? Now you can see it.

On stage at the Google I/O annual developer conference, Google announced the launch of a new feature for Project Genie -- an experimental generative AI world model web app first released in January. The new capability integrates Google Maps' dataset of 280 billion Street View images across 110 countries to ground text-to-video simulations in real-world locations.

That way, you can explore your favorite real places, but use generative AI to give them an imaginative twist.

Simulating real-world places

By connecting these two products, you can take the generative capabilities of Project Genie and combine them with the vast data of Maps' Street View to anchor the AI model in reality. To get started, tap the Maps pin to choose a location in the US, then use the AI to select a style. (For now, this feature is available only for US locations, with plans to expand.)

For instance, if you do want to see the Golden Gate Bridge -- but underwater -- you can tap "Ocean World" style, which will add an imaginary scuba diver and schools of fish to an otherwise realistic depiction of the famous landmark. You can also select from styles like "Desert Sands," "Stone Age" or "B&W film" style for a vintage feel to match whatever vibe you're going for.

This capability uses Maps Imagery Grounding, the same technology developers use to make AI visuals with Street View.

Project Genie expands to Google AI Ultra

Project Genie (and the new Street View capability) will now also be rolling out globally to Google AI Ultra subscribers.