GoKawiilAt Fast Company’s Most Innovative Companies summit, Collins said ‘The Onion’ is expanding into video projects and new forms of political satire. The Onion is developing a documentary for America’s 250th anniversary, called Birth of a Nation, a project CEO Ben Collins says reflects the company’s growing focus beyond satire articles and headlines.
The Onion’s next move after buying InfoWars? A documentary called ‘Birth of a Nation,’ says CEO Ben Collins
Why This Matters
The Onion's expansion into video projects and documentary filmmaking signifies a strategic shift towards multimedia content, enhancing its influence in political satire and cultural commentary. This move highlights the evolving landscape of digital media where traditional satire outlets diversify to engage audiences across multiple platforms. For consumers, it promises more in-depth and varied satirical content, while for the industry, it underscores the importance of multimedia storytelling in maintaining relevance and impact.
Key Takeaways
- The Onion is branching into documentary filmmaking.
- The company aims to expand beyond traditional satire articles.
- This shift reflects broader trends in multimedia content creation.
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