GoKawiilJoe Maring / Android Authority
TL;DR Google’s upgraded Search experience will introduce new AI-powered shopping ads.
When searching for an item, Gemini will pull up relevant sponsored products and provide a brief explainer on why you should buy.
Search will also offer ads that feature a built-in chatbot, allowing you to ask questions about a product or service.
Additionally, Google is testing two new ad formats for AI Mode.
Yesterday was the start of Google I/O 2026, and the Mountain View-based firm bombarded us with announcement after announcement. One reveal that stands out from the rest is the changes coming to Search. If you missed it, the Search experience is getting an extra infusion of AI, with Gemini 3.5 Flash integration. While the update will bring new capabilities, like a text box that automatically expands, it will also introduce more prevalent ads.
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On the second day of I/O, Google announced it’s bringing next-generation ads to Search. As the tech giant explains, it’s launching AI-powered shopping ads that will appear when someone is searching for a product. For example, say that you type in “I need a compact espresso pod machine.” Gemini will pull up relevant sponsored products accompanied by a brief AI-generated explainer on why you should buy that product.
Google AI-powered Shopping Ads
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