GoKawiilThe Ordinary is busing people from one Brooklyn neighborhood to another aboard a branded bus. It’s the latest marketing stunt framed as public service. The Ordinary, a cosmetics company known for its lower-priced, often single-ingredient products, just announced that it was furthering its mission to “remove unnecessary barriers to provide accessible, high-quality solutions.” To do so, it is offering people a free shuttle bus that runs between Williamsburg’s Domino Park and Prospect Park in Brooklyn, New York.
No, a skincare brand can’t solve NYC’s transit problem
Why This Matters
This article highlights a marketing stunt by The Ordinary, a skincare brand, which uses a branded shuttle bus to promote its products under the guise of providing a public service. While innovative in marketing, it underscores how brands are increasingly blending advertising with community initiatives, raising questions about genuine social impact versus promotional tactics. For consumers and the industry, it reflects the evolving landscape of brand engagement and the importance of transparency in marketing efforts.
Key Takeaways
- Brands are increasingly using community-focused initiatives for marketing.
- The Ordinary's shuttle bus blurs lines between advertising and public service.
- Consumers should critically evaluate the true intent behind such promotional efforts.
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