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Ubisoft shares plunge after Assassin’s Creed maker warns of further losses to come

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Why This Matters

Ubisoft's recent financial warnings and share plunge highlight the ongoing challenges faced by major game developers, including delays, restructuring, and market volatility. This situation underscores the importance of strategic adaptation in the gaming industry to ensure long-term sustainability for both companies and consumers. It also signals potential shifts in game development priorities and investment focus within the industry.

Key Takeaways

Ubisoft shares plunged 19% on Thursday after the Assassin's Creed maker warned it expects further losses this year.

The French game maker posted an operating loss of 1.3 billion euros ($1.5 billion) in its 2026 financial year. Net bookings came in at 1.5 billion euros, a drop of 17.4% from the previous year.

Ubisoft said it expects full-year net bookings to decline by a high single-digit percentage with a single-digit operating loss margin.

The stock has fallen around 38% in the year-to-date.

The move comes after years of stock price declines for the game developer following the Covid-19 pandemic, delays to major releases and financial struggles. Shares in the company fell 34% in January after the company announced a major restructuring.

The upcoming financial year is "expected to represent a low point in our free cash flow trajectory along with a softer release slate and restructuring costs," CEO and Cofounder Yves Guillemot said in a Wednesday statement.

"This two-year transformation comes with difficult decisions and a disappointing short-term financial performance, but I firmly believe that, together, these actions are better positioning Ubisoft to deliver sustainable free cash flow over time," he added.