We're testing new ad formats in Search and expanding our Direct Offers pilot

We’re introducing more helpful ads in AI Mode

When researching a topic, consumers want to know exactly how a product suits their unique situation. In fact, 75% of people report making faster, more confident decisions using AI Mode in Search. That’s why we’re testing two new types of ads, built with Gemini, that offer relevant product details along with helpful guidance.

To help people evaluate their choices, both of these new formats will feature an independent AI explainer as part of the ad. Our Gemini model evaluates and synthesizes information about a product or service, and displays that context alongside the advertiser’s creative. This coherent, independent response ensures transparency and builds trust. These formats will also continue to be clearly labeled as “Sponsored.”