GoKawiilMicrosoft has hired games analyst and investor Matthew Ball as Xbox's new chief strategy officer. With a long track record of analyzing the video game market and industry's biggest shifts, Ball's background could help Xbox rethink its hardware and console strategy at a moment when competition is tougher than ever. Engadget reports: Ball is a venture capitalist and tech industry consultant with a well-documented history of analyzing emerging digital economies and the video game market. He was most recently the CEO and founder of Epyllion, an advisory firm and digital production house that also runs a large-scale metaverse investment fund, and he publishes regular breakdowns of the industry's biggest players and trends, including an annual State of Gaming report. Ball is the author of The Metaverse, a book beloved by Tim Sweeney, Mark Zuckerberg, Karlie Kloss and, not awkwardly at all, former Xbox head Phil Spencer.
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