GoKawiilKey Takeaways Dai wanted to bring Sichuan-style u003cemu003edouganu003c/emu003e to North American snack aisles.
She launched TofuGo in March and quickly hit $5,000 a week in sales.
Now, she’s continuing to grow the business, which is projected to hit $1 million in annual revenue.
This Q&A features Caroline Dai, founder and CEO of TofuGo Snacks, a business selling high-protein tofu snacks. The entrepreneur, who splits her time between Seattle and Vancouver, left her full-time position with Deloitte in 2024 and has since become an investor in several companies: Aura Finance, Vessl Prosthetics and Benny. TofuGo launched this past March and went viral on social media — hitting $20,000 in monthly revenue. Now the business is on track for $1 million this year. Responses have been edited for length and clarity.
Image Credit: TofuGo. Caroline Dai.
What was your day job or primary occupation when you started your business?
Before starting TofuGo, I worked in strategy and finance. I had always loved consumer brands and entrepreneurship. I was always snacking on protein bars or drinking protein drinks at my desk. There was still a huge gap in the protein snack aisle: Everything felt sweet and processed. I decided to build a savory protein snack made of whole foods.
When did you start your business, and where did you find the inspiration for it?
I officially launched TofuGo in March 2026, but the idea started much earlier. I grew up eating Sichuan-style dougan, which is a flavorful pressed tofu snack that’s incredibly popular in Asia but almost nonexistent in mainstream North American snack aisles. Every protein snack I saw in the U.S. was either a sweet protein bar or jerky. I wanted to create something savory, high-protein, portable and shelf-stable that reflected the flavors I grew up with, and make the product mainstream. That became TofuGo — “the world’s fastest tofu.”
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