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The death of the brick and mortar toy store

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Why This Matters

The decline of brick-and-mortar toy stores highlights a broader shift in the retail landscape driven by e-commerce giants like Amazon, impacting consumers' ability to access local, specialized shopping experiences. This change affects not only convenience but also the cultural and nostalgic value of shopping locally, especially for families and children. As physical stores disappear, the industry must consider how to balance online convenience with preserving community retail spaces.

Key Takeaways

It doesn’t take a genius to figure out why more and more local stores are going defunct. A short trip downtown makes the destructive nature of Amazon et al. apparent: the city centre is littered with for-sale or for-rent signs, stuck on dirty windows of almost every third building.

In 2024, I already wrote about the challenges of buying games locally, but now that we have two kids, I think about this more often. Yes, it’s annoying for myself, but no, it’s not a big deal: physical editions of rarer Nintendo Switch games or retro video games aren’t available locally anyway. But what about buying the kids a simple box of LEGO? Even that’s not possible anymore. And to me, that’s very sad.

When my wife was little, her parents would take her out to the centre on Christmas eve where she could choose a little present for herself. None of the toy shops she used to frequent with her folks back in the day are still in business. None of them. So we can’t offer the same thing to our kids: we’d have to drive further—to a bigger supermarket with a toy region, or to a chain store. And to me, that’s very sad.

The evolution of types of stores in our local city centre from small, independent, and varied to big names and nothing but shoes, boutique clothing, or €10 counterfeit made-in-China watches is a curious phenomena. That got me thinking: In which stores was I a (regular) customer, what kind of toy did I buy there, and which of these businesses are still selling stuff today?

Christiaensen: a Belgian toy store chain from the seventies and eighties that got bought out by the Dutch Blokker: see the Jeugdsentiment nostalgia: Christiaensen post. I bought Stratego Legends there when I was 16.

The only photo I could find of a Christiaensen store (in Brussels) by Jeugdsentiment.

Bart Smit: a Dutch toy store chain that got bankrupt and bought by Intertoys/Maxitoys. The Christiaensen store got converted into a Bart Smit that now is yet another empty building. I bought too many Nintendo GB(A)/(3)DS games there and was a regular for over a decade. Every time we went shopping, I just had to drop in and see what’s on sale: they would regularly slash prices so you had to be quick. At one time, there were three Bart Smit stores in Hasselt. I even remember being gifted the MegaDrive cart Toejam & Earl in Panic on Funkotron by my grandparents somewhere in the nineties. Whether you fancied a video game or a LEGO box, Bart Smit was the go-to solution for almost every Flemish/Dutch kid. That building now is yet another boring clothes store.

DreamLand: another toy store chain with venerable Belgian roots owned by Colruyt group that briefly had a fancy underground store near a new parking lot not even five years ago. Of course it had to go. I bought The Quest for El Dorado and other board games there, and I think we also bought baby toys for our daughter there. The bigger store about 30 km away from us recently also closed down. The store chain is still alive as is their webshop, but for how long… There’s still a DreamLand nearby but no longer in the centre.

away from us recently also closed down. The store chain is still alive as is their webshop, but for how long… There’s still a DreamLand nearby but no longer in the centre. Free Record Shop: a Dutch retailer that primarily sold music CDs and boomed during the nineties. The one in Sint-Truiden also had a second hand selection that included GBA/DS games. Good times… Free Record Shop was declared bankrupt in 2013. I bought several albums and every good handheld game I could there.

Fnac: a French retail chain with a long history that never made it to our city: we used to drop by when visiting Leuven. They usually are more expensive than the above alternatives. In 2020 they finally opened a shop in Hasselt. Since a month, it’s for rent. Yup. I bought a few puzzle games, picture books, and audio CDs there.

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