GoKawiilAirPods with cameras are reportedly coming this year, perhaps with ‘AirPods Ultra’ branding. And after a new reveal, the rumored product makes a lot more sense to me.
New AirPods to add cameras for visual intelligence, but that may not be the whole story
Rumors from multiple sources have long pointed to AirPods gaining IR (infrared) cameras this year.
We previously assumed this new model would be a variant of AirPods Pro 3 at around $299. Similar to how you can choose AirPods 4 without active noise cancellation for $129 or with ANC for $179.
But with indications that Apple plans to expand its ‘Ultra’ product lineup this fall with the first iPhone Ultra and MacBook Ultra, an ‘AirPods Ultra’ name now seems more likely.
Whatever the branding ends up being, one thing that seems clear is that AirPods with IR cameras are coming.
What’s not so clear is why they are coming.
Mark Gurman has reported at Bloomberg that cameras will enable Apple to offer a variety of new visual intelligence features. Earlier this month he wrote:
The idea is to let users ask questions about an item they might be looking at. For instance, they could be facing food ingredients and ask what they should cook for dinner. It’s a similar experience to what someone gets from uploading photos in AI services like OpenAI’s ChatGPT or the iPhone’s own Visual Intelligence function. Apple has also been working on other uses for the AI cameras. The device could give the wearer a reminder based on something the camera sees, or it might use external visuals to provide more advanced turn-by-turn directions. The AI could cite a specific landmark ahead when telling users when they should turn.
These camera uses seem fine, but none of them really explain, for me, why Apple would put cameras into AirPods.
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