GoKawiilApple TV has existed minus the "Plus" since it officially rebranded last year. That change has not diminished the streamer's programming quality. In fact, its library of content has steadily gotten better.
If you only know about shows like Severance, Ted Lasso and The Morning Show when talking about Apple TV, then you're missing a lot of good stuff. Apple TV is jam-packed with a slew of must-see series waiting to be discovered. The issue is that the streamer is relying on you to discover them.
Apple does something interesting: It mostly relies on organic discovery and word of mouth rather than conventional marketing campaigns. The result is a platform filled with mysterious titles that require you to do your own watching to see if they're the ones for you.
It's an interesting way of putting movies and TV shows out into the world -- and it's made Apple TV feel way more like a secret club you've been let into.
To help you on your journey, I've compiled the guide below to the best shows Apple TV has to offer. I'll be updating this list regularly, so please check back for additions. I put together a separate list of Apple TV's best sci-fi TV shows, too. So check that out when you're done here.
Read more: Apple TV Review: Small Library but the Quality Is Top Notch
Apple TV Maximum Pleasure Guaranteed Apple TV's Maximum Pleasure Guaranteed is a comedy thriller about a woman who connects with a camboy online, only to become the victim of a twisty blackmail scheme. The series also stars Jake Johnson and Murray Bartlett, so it features sturdy talent throughout this bingeable show.
Apple TV Margo's Got Money Troubles Based on the book of the same name by Rufi Thorpe, Margo's Got Money Troubles follows the struggles of a young woman with a new baby who turns to cam girl work on the internet to help pay the bills. Elle Fanning stars opposite Nick Offerman and Michelle Pfeiffer, who really are a match made in comedy heaven.
Apple TV Pluribus What happens when a pandemic grips the globe, making everyone extremely happy? That's the question at the center of Pluribus, Vince Gilligan's latest TV project. The series, now the most-watched Apple TV show ever, follows a relatively unhappy woman named Carol (Rhea Seehorn) as she navigates this unsettling new reality. Can she find a way to save the world? Or will she eventually become a part of this odd hive mind?
Apple TV Masters of the Air Apple's military drama is based on real events and takes inspiration from Donald L. Miller's book of the same name. The series follows the members of the 100th Bomb Group (aka the Bloody Hundredth) as they battle the Nazis during World War II. It has a stacked cast, including the likes of Austin Butler, Callum Turner, Anthony Boyle and Barry Keoghan. Masters of the Air was produced by Steven Spielberg and Tom Hanks.
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