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It's Like the Olympics - But Steroids Are Allowed

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Why This Matters

The Enhanced Games represent a controversial shift in sports, where the use of legal performance-enhancing drugs is encouraged and celebrated, challenging traditional anti-doping principles. This event highlights the growing commercialization and normalization of performance augmentation, raising ethical, health, and regulatory concerns within the industry. For consumers and the tech industry, it signals a potential future where performance enhancement technologies become more integrated into competitive sports and wellness markets.

Key Takeaways

"Think Olympics on steroids. Literally," quips the BBC, describing Sunday's controversial Enhanced Games event in Las Vegas featuring dozens of athletes "using performance-enhancing drugs to try and break world records in track, weightlifting and swimming.

Some $25m (£18.6m) in prize money is up for grabs — with cash prizes for winners... The drugs they use must be legal, and approved by the Federal Drug Administration. But substances like testosterone and human growth hormone — banned by the World Anti-Doping Agency — are not only celebrated here, they're encouraged and for sale... Health experts warn that anabolic steroids and growth hormones can cause strokes and cardiovascular damage, among other risks. Event organisers claim Enhanced will push the limits of human performance while critics, especially in the Olympic movement, dismiss it as an affront to the spirit and founding principles of competitive sport... Earlier this month, the Enhanced Group — the company behind the competition — began trading on the New York Stock Exchange. And the competition is seemingly being treated as an opportunity for Enhanced to sell performance-enhancing medicine and supplements online.

"The project was founded by entrepreneurs Aron D'Souza and Maximilian Martin in 2023," the artidcle points out, "and has attracted backing from prominent investors including billionaire Peter Thiel and Donald Trump Jr."

And NPR adds that "Most of the participating athletes trained for the competition in Abu Dhabi, as part of Enhanced's own study."

Enhanced did not break down what specific athletes used which drugs, but they announced on Wednesday in the lead-up to the event that 91% of the athletes competing used testosterone or testosterone esters, 79% used human growth hormone, and 62% used stimulants, such as adderall...

The games have been largely panned by outside medical experts and sports governing bodies. Multiple recent studies assess the harm surrounding the Enhanced Games. Travis Tygart, the CEO of the U.S. Anti-Doping Agency, called the games a "dangerous clown show that puts profit over principle" in a statement. The International Olympic Committee said the games are a "betrayal of everything that we stand for." The World Anti-Doping Agency (WADA) last year urged U.S. authorities to stop the games. The International Federation of Sports Medicine said in 2024 that they see the medical oversight as "insufficient" to support the athletes.

Read more of this story at Slashdot.