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The rise of the fruit that tastes like custard

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Why This Matters

The expansion of custard apple cultivation and successful export initiatives highlight the growing global demand for exotic fruits, offering new opportunities for farmers and the tech industry to innovate in agricultural practices and supply chain logistics. This development underscores the potential for niche crops to boost local economies and diversify markets for consumers worldwide.

Key Takeaways

"We now grow custard apple on nearly 50 acres, with yields of about 10 tonnes per acre. This improved variety which does not get spoiled has created opportunity for exports. We started exporting to Gulf countries, and even sent it to Europe, something that hadn't been done before at this scale," he says.